Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified.
Gamification is the concept of using game design elements in non-game applications to make them more fun and engaging. And it’s growing – M2 research predicts that the gamification market will reach 2.8 billion in direct spending by 2016
How Gamification Works
Gamification works by encouraging users to engage in desired behaviors, by showing a path to mastery, and by taking advantage of our human psychological predisposition to engage in gaming.
Smart marketers use it to increase consumer engagement and influence consumer behavior. In order to achieve this, consumers should be rewarded with virtual items (like points) for specific behavior (e.g. buying something, signing up, using the product, filling out their profile), and those virtual items should offer access to exclusive privileges and rewards, such as levels or prizes.
Read the full article on Kiss Metrics
- Gamification: Why Play? (mindjumpers.com)
- 26 Elements of a Gamification Marketing Strategy (socialmediaexaminer.com)